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Regardless if you are using a Polaria chatbox button or a customized button, you should make an effort to ensure that it is well displayed and easy to understand for your contacts. They should be able to understand very quickly (even instantly!) that this button is there for them to be able to get real-time answers to their questions. This can be accomplished by carefully considering: the design of your chatbox button and the position of your chatbox button. We recommend placing your chatbox button at the bottom right-hand corner of your site, as many studies have shown that this is the best location for it.
So that it is in line with your website’s look and feel. We recommend you to customize the main color of your chatbox, your chatbox text color, your chatbox background, the name of your team, your team's avatar, the name of your chatbot, the avatar of your chatbot, the size of your chatbox button and the position of your chatbox button.
For example, in successful retail stores, sales staff are always welcoming you in the store and are always making sure they are available to answer any of your questions. Why not go for the same approach on your website? It really works well, and your visitors will feel welcome!
If possible, when setting up your live chat, make sure to use real faces, or avatars of your real faces. It’s important to keep in mind that your company’s online presence should reflect that of a real retail business. In a good brick and mortar business, you see the smiling faces of real people welcoming you, and offering you their help.
Our customers often ask us how many conversations per week they are going to have once Polaria deployed. Without having ever deployed Polaria, here is a calculation formula that you can use to estimate the number of conversations per week that you can expect following the deployment of the Polaria chatbox on your website:
0.5% to 5% of your users (aka unique visitors) will become unique conversations.
i.e.: if you have 5000 users per week, you can expect in between 25 and 250 conversations per week.
For some websites, using a good teaser message (Automated Communication > Teaser message) combined with the use of a good conversation flow can increase this percentage to 10%.
To make sure your business is becoming smarter over time, and improve your process continuously thanks to the survey results.
We recommend you to not dissociate the configuration stage of Polaria from the deployment stage of Polaria. Indeed, once the first configuration parameters established, we recommend you to deploy Polaria into production and to show the chatbox in production for 1 to 7 days in real conditions before hiding the chatbox in order to take the time to go for an assessment and possible readjustments (it is very easy to show / hide the chatbox whenever you want in one single click from Chatbox > Show button). The deployment of your chatbox in production must be part of your configuration stage. The higher your web traffic, the more we recommend that you apply this methodology. Websites with very high traffic should show the chatbox in production for ~1 day, while sites with lower traffic should show the chatbox in production for ~7 days before going for readjustments.
Consider deploying as well as using Polaria iteratively. Especially if you plan to deploy and use Polaria with a large team. In other words, plan for a MVP that meets your goals for your Polaria deployment and stick to that MVP. Otherwise, as Polaria is a powerful tool, you might want to do too many things and you may not perform your deployment schedule.
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